• Rolling with Emilio Pucci

    Rolling with Emilio Pucci by Edward Housden
    This five-minute short is the brand’s first fashion film since Massimo Giorgetti’s appointment as creative director in March earlier this year, and showcases the designer’s debut collection for the label. Without a single word of dialogue, the film follows model and some-time skater Martha-Rose Redding as she pits her boarding skills against two teenage boys. Shot in a seemingly abandoned skate park, surrounded by rich, lush forest, the film’s engrossing narrative is suggestive and mysterious. The real stars of the video, however, are the ornately decorated skateboards, that were created as part of the brand’s collaboration with ÉCAL (École cantonale d'arte de Lausanne in Switzerland) and done up in Pucci’s signature prints.

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