Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world.
The next time you see someone wearing a pair of Levi’s® jeans, remember that these pants are a direct descendant of that first pair made back in 1873. That year, two visionary immigrants — Levi Strauss and Jacob Davis — turned denim, thread and a little metal into what has become the most popular apparel on earth.
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